How often do we actually ASK our customers what they want?
Do we get too focussed on what we like, what we want to be doing, on what we THINK they want?
Do you carry out customer satisfaction surveys, customer care calls? These touch-points with your existing or past customers can be the lifeblood of your business, and if you are not doing them, your competitors might be….
Every customer who doesn’t return means extra Business Development for you to find new clients – imagine if they all came back, over and over again…
Contact us if you’d like some assistance in this area – we love helping businesses improve their Customer Service, and have many years of experience of customer care and retention.
For more thoughts, read Celia’s full article on LinkedIn – and if you’ve not connected with her yet, please do so while you are there!