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In the next couple of months, things are going to look very different around here. We’re having a rebrand.

Since closing the workspaces in 2020, I’ve continued to do the work that fuels my passion and drive, and makes me want to get up out of bed in the morning. For me, not much has changed, except I now have more time on my hands as I don’t have bookings, maintenance, marketing and community management of the coworking space in my remit any more.

But I realise that outside of my bubble, it might not be so easy to know what Central Business Associates mission and vision is now.

So I thought it was probably time I changed the wallpaper, got myself a new name badge, and gave the world some context on the changes.

I am very lucky to work most days with a collective of humans that have been my rock during the last decade – whom I mention and praise often, as they very much deserve. We have even created a co-operative since we decided to all work together in the one space – Sage Room Co-op , and have spent many hours working hard on our individual and shared businesses, learning about our shared values, and how to work together – even when we don’t always agree. Our accountability sessions have paid off, and we learn from one another every day.

Time for Change

So when I decided Central Business Associates needed a brand makeover, I was able to engage Kathryn from SteinArt. She facilitated an insightful brand development workshop. We ended up managing to find a way to honour all of the things that were most important to me when I started up the business, including flexible working, collaboration and community. We also brought in the values and strengths that are a true representation of who I am, and what I bring to my work and my community.

These values will come into play much more now I have more time available, forming much of the content I will write about. Alongside those pre-existing subjects I already mentioned.

Expect to hear from me about Leadership, Creativity and Perspective, alongside more on Collaboration, Community and Flexible Work. I’ll be calling for guest posts on subjects that are important to my client base, and outside of my strengths. See, that’s Collaboration and Perspective covered already!

Keep an eye out for the sweeping brand change – it’s definitely hitting the Creativity button!
Another thing I have more time for these days.. And you can even find out what an Umbrella Space is..

I get a real buzz out of providing business support.

Especially when I see business owners wasting precious time, making things more difficult for themselves, or that they could be happier in their lives. And I do that in as many ways as I know how. It’s what I’ve built my career on in many varying forms, including through customer care, sales, marketing, and operations.

I spent almost 6 years running flexible workspaces and promoting the (at the time) still relatively new concept of coworking. During that time I helped many businesses improve and expand. It gives me huge job satisfaction to see people succeed and reach their potential, and to feel I supported or helped them in some way.

I’ve also supported some people who might have given up otherwise. Helped them try to figure out why things weren’t working as well for them as they’d expected or hoped. Finding them the right collaboration partners – ones that matched with them for personality, values, expertise, or even from a cost perspective. In fact I’ve been called a Business Cupid! I can often save people the months or years of frustration before they realise they are in a (business) relationship with the wrong kind of collaborator or referrer. Or maybe they’re not working with anyone at all.

If you want to go fast, go alone – If you want to go far, go together

I’m not even going to try to tell you who said this quote, as it has been said in so many places, by so many people, over a very long time (this article from an Australian data scientist actually shows it’s almost impossible to tie down to one individual, although he does interestingly point out that the research became much easier when he asked other people for help….!).

I think Simon Sinek’s work around The Infinite Game is another indicator of this being a true phrase. We have to work together to create real sustainability.

Working From Home

To be clear, working from home is a great idea – I did it for about 7 years. It’s extremely cost-effective!

And for many, especially with the effect that Covid has had on everyone’s working life in the last few years, the flexible-work bandwagon is on an exceedingly fast roll! But you know what – the novelty wears off quite quickly. And is often replaced with loneliness. Especially if you work for yourself. It almost (almost!) made me consider going back to the commute, and working in a city. But deep down, to be true to my proudly introverted personality, I wanted to be based close to home. So I went out and found like-minded people, and opened the shared space.

Flexible Workspaces

I’d often be asked why I set up the flexible workspace, as I would get so frustrated that I didn’t have time to spend with the very people who I set it up for! Others would ask why I didn’t hold more networking events there. But returning to that introvert personality I mentioned, I was already running low in the energy banks, and had little left to give.

Over a period of time, I realised I was spending more time marketing and selling the workspaces to make sure I could pay the enormous rent bill every month. And not as much time doing what I loved. Helping the community of people who were choosing to work there.

Not everyone who worked in the space wanted the connections and the collaboration opportunities. Some people were just there to use the facilities. And I think that’s when I realised that I had already achieved what I’d set out to do. I’d created the base community, and cemented the idea of being able to grow faster together.

That’s when I made the difficult decision not to renew my lease when it came up. It was time to move on to the next stage. Delivering the services I’d been struggling to find the time for, in amongst the role of being the workspace host. I could see all the possibilities within the trusted network we had created as a community, but I wasn’t finding the time to help move us forward.

Our core community were able to take our big leap towards independence, by taking on a shared lease. One that was just slightly bigger than we needed, so we could still have occasional coworkers and meetings as required, and room to grow.

I now spend my days, in my element – knee-deep in research, reports, marketing and business development. Being part of the growth and support of those individual businesses in our suburban community.

Collaborative, Co-operative

We have even taken things a stage further, having just launched a co-operative called Sage Room Co-op Ltd. We plan to offer services to assist others in their growth journey. I now have more time to write – blogs and books, which I have been procrastinating about for the last 6 years (and then some..), and germinate my ideas.

Suburban Collaboration Hubs

One of those ideas, is to help other groups create a similar co-operative way of working. Demonstrate how we can create more Suburban Collaboration Hubs. Where there is no one individual expected to take on the huge commitment of a large-scale commercial lease. Each hub considers keeping a little bit of extra desk space that can be hired/utilised by those who need a place to collaborate or connect. Let me know if this is something you’d like to know more about.

Business Directory: coworking

As an aside, I’ve kept my business directory running in the hope that we can make this happen. I did such a good job of marketing my space all those years, that I still get pretty consistent enquiries from people who are looking for somewhere to work in this area. I’d love to have more potential places to tell them to contact. So get in touch if you are local to me, and have an office that you’d be happy to let out occasionally!

So, in essence, although once again my method of delivery has changed, I am still right where I wanted to be, doing what I want to do. In the midst of a community that I love, helping other businesses find ways to improve and grow, sustainably.

Here’s to Flexible-work practices, Collaboration, Sustainable growth and Business support services!

As I wrote this article, I was able to see my own journey. I’ve been talking about these same subjects – collaboration, flexible working, work-life balance and sustainable growth – for a number of years now. And whilst I’ve made some changes to my business in that time, the message has been consistent.
It’s funny how sometimes you don’t see it yourself until much later. My colleagues have always maintained I was consistent, but I’ve often felt I was being a bit ‘random’!
So I’m glad I wrote this one, even if I’m the one who most benefits from reading it.. 😉

Imposter Syndrome rears it’s head – again.

This is like the episode where they bring in the new person playing Dr Who so you get used to them. That’s how I feel right now – not that I’m putting myself in a category with Dr Who! But I do feel like an imposter, a cuckoo trying to sneak into the nest while no-one’s looking. Except I’m introducing myself, and we’re both staying, and we’re the same person…

Right, that analogy failed. Let’s try again.

There are many sides to me. I’m a consultant, a parent, a woman, and I even used to be a singer, but that’s a story for another day.

I’m also a writer, in many forms. I’ve been writing, in different styles and places, my whole life. In more recent years, I’ve been taking it a bit more seriously and realising other people are thankfully taking me seriously too. I don’t profess to be great, and I didn’t study it anywhere. I just love it, a lot. It truly sparks joy – isn’t that worth following?

And, as you will know if you’ve been around for any length of time on this site, or in my life, I like to blend my life and work as much as I can. So I’ve been trying to make a point of doing this more and more. This is another extension of that. I’ve been working (extremely slowly) on some serious writing, for a couple of books (one fiction, one non-fiction) and also on a bit of a fun blog, and I wanted to at least associate them in some way, so people will be able to connect the dots if they want to. (I personally love connecting dots!)

The Blog

Growing up, and moving through my corporate years, I was almost permanently exhausted.

I wondered how everyone else seemed to cope with everyday life, and I was often this crumpled heap in the bathroom, trying to take a quick power-nap before rejoining for round two of ‘Get over it, this is your normal workweek’!

It wasn’t until I hit my early 40’s (I’m not that quick at figuring things out – I like to be sure before I make big life decisions!), that a series of ‘aha’ moments while reading some insightful articles, had me realise that

  • I’m an Introvert (Myers Briggs INFP for anyone interested, but I won’t judge you if you’re not..).
  • I’m Highly Sensitive (not in a ‘oh poor me, pity me’ sense, in an actual scientific, can’t help it, I can assure you! sort of way).
  • I don’t like keeping my creative and business lives separate. It makes me feel like I’m being inauthentic, which is frankly exhausting. Which takes me back to the beginning of my point!  

The Resolution

So – to try to put Imposter Syndrome back in the naughty corner, I decided it was time for a merge…. The blog and it’s socials have been quietly (and like I said, slooooowly) running in the background, since 2016. They will still retain their own site, but stay connected in some ways, so I can stop feeling like I have more than one identity. Plus how else would you know to come and ask me to do any writing for you – if you happen to like my style? All joking aside, that’s not why I’m here. I’ll leave a link between them now, and make sure I say hello now and again in each, as each – if that makes sense… You are welcome to join me on either journey!

Signing off, quietly…

Balance the Grind is on a mission to create a work-life balance hub focused on conversations, ideas and community.

Publishing conversations with people from different careers and lifestyles; from startup founders to CEOs, entrepreneurs to independent musicians, designers to software developers, and plenty more.
Work-life balance, work-life integration, work-life harmony; whatever you want to call it, Balance the Grind believes that work should (mostly) be calm, healthy and sustainable over the long-term.

Our Community Manager, Celia Newlands, featured alongside the many inspirational stories on their website.
Read Celia’s interview in full below, and check out some of the other amazing stories of those making flexible work a reality around the world!

https://www.balancethegrind.com.au/interviews/celia-newlands-community-manager-at-central-business-associates/